The gift of the Stowell Datasets, a digital archive of psychographic data, to the College of Liberal Arts (and continued gift of new datasets) provide a unique opportunity for WSU to facilitate access to a valuable research resource.
The datasets include over 350 individual major media market surveys (CATI, Random Digit Dialing telephone surveys) collected over the period 1989-2001 and feature approximately n=1,000+ respondents for each market for each year.
re3data.org: Washington State University Data Center Dataverse;
editing status 2019-03-05;
re3data.org - Registry of Research Data Repositories. http://doi.org/10.17616/R3ZP71
last accessed: 2020-10-29