MatDB is a web-enabled database application for experimentally measured engineering materials data. It supports open, registered, and restricted access. It presently hosts more than 20.000 unique data sets coming mainly from European and Member State research programmes. It supports web interfaces for entering, browsing, and retrieving data. MatDB is enabled for innovative services, including data citation and standard data formats. The data citation service relies on DataCite DOIs. The historic data sets are being enabled for citation. For all new projects where MatDB is used for managing project data, end-users are encouraged to request DataCite DOIs. There is though no obligation as regards the access level as it is considered sufficient simply that the data sets are made discoverable through data citation. The service that relies on standard data formats leverages the outputs from recent CEN Workshops that aimed to produce Standards-compliant data formats for engineering materials data. In this context, MatDB is presently used to validate and demonstrate said formats in an attempt to promote their adoption.